Customer-Led Strategy & Transformation Leader
I connect customer insight, strategic planning, portfolio governance, and digital execution to help organizations focus investment, align teams, and deliver measurable business outcomes.
Customer Insight → Strategic Diagnosis
Turning Voice of Customer, Jobs-to-Be-Done, and market signals into a clearer understanding of where value, friction, and opportunity exist.
Enterprise Planning → Investment Prioritization
Helping teams make better choices about where to focus capital, capacity, leadership attention, and transformation effort.
Execution Governance → Measurable Outcomes
Building the operating rhythms, forums, and accountability mechanisms that turn strategy into delivery and business impact.
Key Achievements
Investment Governance & Value Realization
Lead digital investment governance across capital and operating portfolios, strengthening spend discipline, prioritization, trade-off discussions, and reinvestment planning for enterprise digital initiatives.
Digital Commerce & Commercial Growth
Led experience strategy for a large-scale Rogers for Business website redesign and digital transformation, contributing to stronger lead generation and increased digital feature adoption.
Customer Strategy & Business Outcomes
Led Jobs-to-Be-Done research to clarify why SMB customers choose Staples, aligning leaders around a sharper customer value proposition and contributing to measurable improvements in performance.
Marketplace, Payments & Supplier Growth
Led experience strategy and discovery for Wayfair’s Supplier Payments within a global marketplace ecosystem, supporting supplier growth through product opportunities.
Featured Case Studies
How I Create Enterprise Impact
01
Diagnose the real problem before solving
I start with the customer, business context, operational constraints, and leadership priorities before jumping to solutions.
02
Connect customer insight to commercial value
I look for where customer pain, enterprise value, and execution feasibility intersect.
03
Align cross-functional leaders around choices
I help teams move from scattered priorities to clearer trade-offs, shared language, and decision alignment.
04
Prioritize investment based on value, feasibility, and risk
I support planning conversations that balance customer impact, business benefit, capacity, technology constraints, and delivery risk.
05
Build governance mechanisms that turn strategy into execution
I create forums, cadences, and accountability mechanisms that help teams move from intent to action.
06
Measure outcomes, not activity
I focus on whether work changes customer outcomes, business performance, operating efficiency, or organizational capability.
