Strategy, Transformation & Operating Excellence Leader
Diagnose. Simplify. Activate. Sustain.
I build the teams, systems, and operating discipline that turn complex business problems into sustained results. I connect customer intelligence, investment priorities, and cross-functional execution to deliver measurable business outcomes.
Measurable Results
Customer-Led Strategy
Led Jobs-to-Be-Done strategy that aligned leaders around an SMB value proposition, contributing to +7% average order value, +6% profitability, and +7-point year-over-year NPS over 18 months.
B2B Digital Transformation
Connected customer journeys, employee workflows, Salesforce, and digital platforms at Rogers, contributing to +35% lead generation and +40% year-over-year digital feature adoption.
People & Operating Leadership
Built an integrated Research & Voice of Customer, UX, and Planning operating model at Staples Digital, leading 15 team members and supporting 12 scrum pods and four vendor-led initiatives.
Investment Governance
Lead governance across multi-million-dollar digital capital and operating expenditures, strengthening executive trade-off decisions, spend discipline, and reinvestment planning.
Leadership Pillars
Strategic Diagnosis
Connect customer intelligence, business priorities, and operational realities to identify root causes and specific opportunities for growth.
Systems & Team Building
Leading through teams to simplify fragmented workflows and capabilities into clear priorities and high-performance operating models.
Sustained Execution
Establish sustained operating accountability, decision rights, and governance that mobilize cross-functional resources for long-term impact.
Featured Case Studies
Diagnose. Simplify. Activate. Sustain.
01
Diagnose
Identify root causes by connecting customer intelligence, business context, and operational constraints to determine strategic priorities.
02
Simplify
Turn fragmented workflows and capabilities into clear choices and integrated operating models built to empower high-performing leadership teams.
03
Activate
Build capable teams, align cross-functional leaders, and mobilize people and resources around measurable business outcomes.
04
Sustain
Establish sustained operating accountability and investment governance so results outlast the transformation initiative.
