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Turning Voice of Customer Into Business Decision Infrastructure
Executive Summary Customer journeys span online and offline touchpoints, making it difficult to surface feedback, identify patterns, and turn insights into action without a structured Voice of Customer system. I took ownership of the VOC program and built an operating model that implemented NPS, CSAT, and CES across key customer touchpoints. I connected customer metrics with business outcome metrics by streamlining VOC data into Google Cloud Platform, making VOC easier to ana
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